Drugs on a Facebook Timeline

一個十分創意的項目。McCann Digital為以色列禁毒署做了一次推廣,利用社交網站Facebook的Timeline功能,對比虛擬主人公Adam Barak的雙面人生,分別是嗑藥一年和健康狀態。儘管頁面的實現效果並非十分理想,創意十分優秀。
McCann Digital has used Facebook’s new timeline in an interesting way. For Israel’s Anti-Drug Authority they told the story of fictional character Adam Barak’s two lives: one getting addicted to drugs, one staying clean. In a ‘split page’ style you can retrace Adam’s choices and stages of demise (or happiness).
Visit Adam Barak’s profile here. Via


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